IBM Selected Work
Overview & Target Audience
Created in depth experience for internal Toyota Motor North America users to track cars globally from parts, complete builds, to their final destinations.
Allows various users ranging from managers to high level administration to gain knowledge on operations, supply chain, and logistics across Toyota and address bottlenecks.
Designer's Role
Lead Product Designer across 3+ separate work flows across Toyota Logistic Services, Vehicle Distribution Management, as well as Cube Role Management.
Worked across 13+ products across the Cube Design Team to align designs with product teams.
Goals
Consolidate parts, builds, and distribution data from multiple sources into one platform
Let users filter and drill into thousands of data points, enabling faster reactions to bottlenecks
Meet AAA accessibility across desktop and tablet in warehouse conditions
Challenges
Created new products from leveraging data from multiple sources into single channel
Create data tables and components to fit business needs in a rolling basis
Identified missing gaps in current digital experience and reintegrate fixes back into the design system across 13+ teams
Process
Understand User Personas & Business Needs
Crossfunctional Collaboration
Stakeholder Feedback & Future Iterations
Impact
Delivered the first unified desktop platform for Toyota Motor North America employees to track parts, builds, and distribution across all of North America. This replaces a workflow that previously required cross referencing multiple separate systems or spreadsheets.
Reduced time to insight: Inline filtering and multilevel drill down tables cut the steps needed to locate a specific part or shipment from minutes to seconds.
Scaled across the org: Design patterns I introduced (inline filtering, drill down, tables) were adopted as the standard across all 13+ products on the Cube Design Team within 9 months, reducing rework for other designers building similar data views.
Set the template for future platforms: This was the first data dense desktop experience built for Toyota, and the iteration patterns from it now serve as the reference implementation for new product teams building on the same system.
A select group from the Vehicle Distribution Management team goes to visit the Toyota Motor Manufacturing Texas (TMMTX) Plant in San Antonio, Texas to see how Toyota Sequoias were built from parts to final production.
Process
Collaborated with cross functional team to gain understanding of business needs and gathered requirements. Worked with product leads to create designs and experiences that aligned with business needs and the greater Cube design team.
Managed 3 separate work flows, each with 15+ person team, managing separate requests as well as interacting with product, development and business clients. Aligned in daily stand ups, design calls as well as led presentations showcasing work to business and development calls ensuring product was being built to proper quality.
No phones were allowed in certain points of the TMMTX plant, but we were able to take notes and sketch the experience so that we were able to bring these findings back to help make our logistics platform better.
Next Steps
Continually iterate on business needs as they roll in and create a more intuitive work flow for users as new desktop & tablet versions roll out, while ensuring designs are aligned to AAA accessibly guidelines.
Continuous Expansion of Branding
I designed logos that extended the client’s existing branding, collaborating across teams to scale the product and elevate its visibility.
Duriel Webb
Design Director of the IBM TMNA Team
Audrey Mito
Chief Product Owner, TMNA
Deep Dive of Work: Across Workstreams
Want to know more about the specific screens that I did within each workflow? Please reach out if you have further questions, I'd be happy to chat and show my work in a 1:1 call.
Toyota Logistic Services
Vehicle Distribution Management
Role Management